Table of Contents

• Post 1 : Introductory note 

• Post 2 : Table of contents 

• Post 3 : History and evolution of Viral Advertising 

• Post 4 : Viral Advertising within the United-Kingdom

             - Artefact 1: The Guardian 'Three Little Pigs'
             - Artefact 2: Dollar Shave Club 'Our Blades are F**king Great'
             - Artefact 3: LG 'Smart Thief caught on cam'
             - Artefact 4: Dove 'Real Beauty Sketches'

• Post 5 : Viral Advertising outside the United-Kingdom

            - Artefact 5: Volkswagen 'The Force'
            - Artefact 6: Canal + 'The Bear'
            - Artefact 7: Berlitz 'German Coastguard'
            - Artefact 8: Agent Provocateur 'Kylie Minogue'

• Post 6 : References