The caclmbs.blogspot.com blog has been created by Fanny Marmorat (ID Number: 11009234) in order to present the piece of work part of her final year portfolio from the Creative Advertising & Copywriting module (MC6052) at London Metropolitan Business School.
The portfolio aims to compare and contrast the advertising artefacts employing viral communication strategy and their use of social word-of-mouth. Considering the fact that the following portfolio focuses on a specific topic, a deep analysis of the subject is achieved by the investigation on three core elements:
I) History and evolution of Viral Advertising
II) Viral Advertising within the United-Kingdom
III) Viral Advertising outside the United-Kingdom
Each artefact is analysed following the same structure:
a- Presentation of the artefact
b- Rationale for advertisement selection
c- Advertisement's goals
d- Campaign results
Indeed, to avoid a superficial and succinct analysis of viral advertising, the focus is made on few amount of brilliant artefacts but which have been deeply analysed following the above description.
The blog organisation is depicted in the following post 'Table of Contents'.